I was the creative director for Saban’s company logo and identity. I was chosen over well-known vendors Petrol, Deva, and the Mill, who are recognized for their popular entertainment logo designs and animations. The project lasted five months. The first six weeks focused on refining the idea. During this intense brand analysis period, I proposed 30 treatments. We eventually narrowed it down to two concepts. These were sent to the senior executives and Haim Saban himself. I was surprised that they chose this one!

The pre-visualization phase was demanding, as it needed to balance both brand identity and technical requirements for the final logo. The logo was revealed at the start of the Power Rangers film in 2017.

I worked with a Vancouver-based VFX company for the animatics and final renderings. The images below showcase some of the treatments and concepts pitched to the executives, including the one that was ultimately selected.